Set up and manage Meta Ads campaigns
Create high-converting ad creatives
Target the right audience with precision
Optimize with Meta Ads Manager & A/B testing
Description:
Unlock the power of paid social! "Facebook Ads Mastery" is a beginner to intermediate course built to help you launch, manage, and scale profitable ad campaigns across Facebook and Instagram. Whether you're a business owner, freelancer, or marketer, this course gives you the skills to attract the right audience, drive conversions, and maximize return on ad spend.
Course Takeaways:
By the end of this course, you will:
● Set up a Business Manager account and structure ad campaigns correctly.
● Understand the Meta Ads ecosystem — from campaigns to ad sets to creatives.
● Define your target audience using interests, behaviors, and custom data.
● Design compelling ads with visuals, copy, and CTAs that convert.
● Use Meta Ads Manager to monitor performance and make data-driven decisions.
● Test, optimize, and scale ads for improved ROI.
Potential Outcomes:
● Lead Generation: Attract more qualified leads with laser-targeted campaigns.
● Sales Growth: Drive more traffic and increase conversions from paid ads.
● Audience Insights: Learn what messaging resonates with your ideal customer.
● Marketing Control: Confidently manage ad spend and performance metrics.
● Business Impact: Turn Facebook and Instagram into powerful growth engines.
Introduction to Facebook Ads
How Facebook Ads Works
Creating a Facebook Page
Navigating the Facebook Ads Manager
Types of Facebook Ads
Basic Terminology - Campaign, Adset , Ads
Understanding Budget & Schedule
Understanding Target Locations to Show Your Ads
Selecting the Age Group & Gender to Show the Ads
Audience Creation
Understanding Ads Placement Options
Crafting Your Ad Content- Text, Images, and Videos & Publishing the Campaign
Creating Your First Awareness Campaign
Creating Your First Engagement Campaign
Creating Your First Leads Campaign
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